When I decided to self-publish, I knew it wasn't going to be easy, and I knew I wasn't going to be an overnight bestseller (or even ever a bestseller, unless I was incredibly lucky). And I knew that my biggest struggle was going to be promoting and marketing myself. Despite minoring in Marketing in college, it's not my forte. I think that's due to my introverted nature: I'm not good at asking people to buy my book.
An example: I was at dinner with my parents a week or so ago, and our waitress caught sight of the book I was reading on my phone...